How to increase earnings from ads
There are several ways to increase earnings from an Android app that uses ads as a revenue source:
Implement multiple ad networks: Use a variety of ad networks to increase the chances of showing relevant ads to your users. This can lead to higher click-through rates and increased revenue.
Use interstitial ads: Interstitial ads are full-screen ads that appear between different sections of your app. These ads have higher click-through rates than banner ads and can generate more revenue.
Use rewarded video ads: Reward users for watching video ads by giving them in-app rewards such as extra lives, coins, etc. This can increase user engagement and lead to higher revenue.
Test different ad formats: Experiment with different ad formats such as banner ads, native ads, etc. to find out which format performs best for your app.
Monitor ad performance: Use analytics tools to track the performance of different ad networks and ad formats. Use this data to optimize ad placement and make data-driven decisions.
Use ad mediation: Ad mediation is the process of using multiple ad networks to serve ads in an app. Mediation platforms such as Admob, Facebook Audience Network, etc. allow you to use multiple ad networks in one place, making it easier to optimize ad revenue.
Use eCPM floor: eCPM floor is the minimum amount of revenue that you want to earn for every 1000 impressions of an ad. Set the eCPM floor to a reasonable amount, this will help increase the revenue.
Use Ad targeting: Use ad targeting to show ads to specific groups of users based on their demographics, behavior, and interests. This can increase click-through rates and revenue.
Use Ad refresh rate: Ad refresh rate is the time interval at which an ad is refreshed. Increasing the ad refresh rate can lead to more ad impressions and higher revenue.
Use A/B testing: A/B testing is a method of comparing two versions of a web page or app to see which one performs better. Use A/B testing to optimize ad placement, ad formats, and other factors that can affect revenue.