How to improve app downloads with App Store Optimization (ASO)
There are several ways to improve downloads for your app on the Google Play store through app store optimization (ASO).
Some strategies include:
Choose a relevant and memorable app name and include keywords in it.
Create a compelling app description that includes relevant keywords and highlights the unique features of your app.
Use high-quality, visually appealing app screenshots and videos to showcase your app.
Encourage users to leave reviews and ratings for your app.
Use relevant keywords in your app's title, description, and metadata to make it easier for users to find your app through search.
Optimize your app's performance and fix any bugs to ensure a positive user experience.
Make sure your app is compatible with the latest version of android and devices
Utilize the Google Play Store's various tools such as in-app purchase, subscriptions, or promotions.
Use tools such as Sensor Tower, App Annie, etc to track and analyze your app's performance and make data-driven decisions for optimization.
Use influencers, social media, and other marketing tactics to drive traffic to your app's listing on the Google Play store.